WHAT IS A PSEMBI?

At 30, Psembi moved to DDB Melbourne as the Group ECD, running DDB, Tribal, and Smith St. He has grown the agency from 30 people to over 100.

At 29, Psembi became the ECD at McCann Melbourne. Here he led the agency's successful pitches for Toyota and Sustainability Victoria. Toyota is McCann Australia’s largest account.

At 28, Psembi won a BAFTA for his work with the BBC. He also became the first Creative Director since John Hegarty to win the Audi UK account, BBH's founding client.

At 27, Psembi helped lead successful pitches for the UK's largest banking account, Barclays, and one of the Publicis network's biggest wins of 2018, Western Union.

At 26, Psembi got a job at BBH London, later becoming their youngest Creative Director.

At 25, Psembi was made a Creative Director at VMLY&R London. The youngest in their history. His films for the Summer Olympics received over 60 million views.

At 24, Psembi created the M&S Christmas campaign, receiving over 100 million unpaid views. It also caused the first sales growth for M&S in six years.

At 23, he was the 4th best creative in the UK according to David Reviews and 6th best creative in the world according to BestAdsOnTV.

That year, he was also the first advertising creative to write a Chanel No. 5 campaign. (It wasn't very good.)

At 20, Psembi won his first few Cannes Lions. Possibly Australia's youngest ever winner. He won at Cannes for the next five years consecutively.

At 19, just three months into a three year advertising degree, Psembi was offered his first job as a copywriter.

At 16, Psembi worked at the ABC as an online producer, an assistant director on various Australian films and a cage repairman at a crocodile farm.

On the subject of Psembi, Jeff Goodby once said he was more employable because of his work with crocodiles. True story.

Psembi has also adapted a Spanish book on advertising into English.

Experience
DDB GROUP Melbourne - Group ECD
MCCANN Melbourne - ECD
BBH London - Creative Director
VMLY&R London - Copywriter then Creative Director
GPY&R Melbourne - Copywriter
CHE Proximity Melbourne - Copywriter

Get in touch
psembik@gmail.com
+61435054136

PSEMBI

Email
Linkedin

What’s with the name?
Once upon a time, my three year old brother arranged a random series of letters together to name a toy train ‘Psembi’. Months later, whilst sitting on the backseat of a station wagon as my hippy mum gave birth to me, my brother pointed to the newborn and said one word. Psembi.

Who is he?
Psembi is the son of a crocodile farmer from Broome, Western Australia. He was the youngest Creative Director in the history of BBH London and ran Audi, BBH’s foundation account. He’s now the Group ECD at DDB Melbourne. His creative awards include a BAFTA amongst 200 others.