AWARDS (SO FAR)



2026
- Cannes Lions, Print, Shortlist, The Misleading Times

- AWARD Award, Direct, Silver, The Misleading Times

- AWARD Award, PR, Bronze, Misleading Times
- AWARD Award, PR, Silver, Turbine Made

- 2x AWARD Award, Product Design, Bronze, Turbine Made

- AWARD Award, Art Direction, Silver, The Misleading Times
- 2x AWARD Award, B2B, Finalist, Turbine Made

2025
- #1 ANZ Regional Network of the year, Cannes Lions

- AWARD Award, Network of the year

- Campaign Brief,  Australian Agency of the year

- Campaign Brief Asia, The Work, #2 Agency in Australia

- Cannes Lions, Innovation, Shortlist, The University of Dyslexic Thinking

- Cannes Lions, Glass, Shortlist, The University of Dyslexic Thinking

- Cannes Lions, Sustainable Development Goals, Shortlist, The University of Dyslexic Thinking

- Cannes Lions, Health, Bronze, The University of Dyslexic Thinking

- Cannes Lions, Direct, Shortlist, Forbidden Flagmojis

- Cannes Lions, Social & Influencer, Shortlist, Forbidden Flagmojis

- Andy Award, Regional Shortlist, Taycan Arcade

- Andy Award, Regional Shortlist, The Mo is Calling

- Andy Award, Regional Shortlist, Creative Index

- AWARD Award Gold, The University of Dyslexic Thinking

- AWARD Award Gold, Flagmoji

- AWARD Award Silver, The University of Dyslexic Thinking

- AWARD Award Bronze, The University of Dyslexic Thinking

- AWARD Award Bronze, Flagmoji

- 3x AWARD Award, Shortlist, The University of Dyslexic Thinking

- 3x AWARD Award Shortlist, Forbidden Flagmojis

- META’s  Australia Awards, Creative Campaign, Winner, Coles

- MADC, Best in show, Forbidden Flagmoji

- MADC, GOLD, Charity Campaign, Forbidden Flagmoji

- MADC, GOLD, Charity Campaign, University of Dyslexic Thinking

- 12x Campaign Brief, The Work In Book, University of Dyslexic Thinking
- Campaign Brief, The Work In Book, Coles Christmas

- 2x Campaign Brief, The Work In Book, Find Mrs Chen

- 3x Campaign Brief, The Work In Book, Vodka Cruiser Hex Your Ex

- 2x Campaign Brief, The Work In Book, Crikey Bullshitometer

- 2x Campaign Brief, The Work In Book, Acciona Now It’s Possible

- 4x Campaign Brief, The Work In Book, Acciona Turbine Made

- 6x Campaign Brief, The Work In Book, Forbidden Flagmoji

2024
- #2 Australian Agency of the Year, Campaign Brief, The Work

- Cannes, Brand Experience, Shortlist, Taycan Arcade

- Cannes, Brand Experience, Shortlist, Mancestry

- Cannes, Health & Wellness, Shortlist, Mancestry

- Media Week, 40 under 40  Creative Leaders

- AdNews Emerging Leader Winner

- Gerety Awards, Bronze, Taycan Arcade

- Caples, Shortlist, Gaming, Taycan Arcade

- Caples, Shortlist, Direct, Taycan Arcade

- Caples, Shortlist, Direct, Mancestry

- LBB Immortals Award, Kind Royale

- MADC, GOLD, Craft, Taycan Arcade

- MADC, GOLD, Charity, Movember Mancestry

- AWARD, Health & Wellness, Disease Awareness, Mancestry

- AWARD, Silver, Art Direction, Craft, Mancestry

- AWARD, Charity, Design, Mancestry

- AWARD, Bronze, Charity, Direct, Mancestry

- AWARD, Silver, Craft, The Mo is Calling

- AWARD, Creative Strategy, Mancestry

- AWARD, Bronze, Craft, Art Direction, Taycan Arcade

- 3x Campaign Brief, The Work In Book, Cannoisseurs

- 6x Campaign Brief, The Work In Book, The  Mo is Calling

- 6x Campaign Brief, The Work In Book, Mancestry

- 1x Campaign Brief, The Work In Book, Office Party From Hell

- 1x Campaign Brief, The Work In Book, Dulux Barbie

- 3x Campaign Brief, The Work In Book, Berger


2023
- Australian Agency of the Year, Caples

-#2 Australian Agency of the Year, Campaign Brief, The Work

- CampaignAsia, 40 Under 40 Winner

- CreativePool, Top 100 Global Creative Leaders

- Media Week, 40 under 40  Creative Leaders

- MADC, Gold, Brand activation, Creative Index

- MADC, Gold, Charity Experience, Kind Royale

- MADC, Gold, How is this even a job, Dabble

- SHOTS, Silver, Charity Film, Square Pegs

- AWARD, Shortlist, Film Advertising, Square Pegs

- AWARD, Bronze, Digital Tools & Utilities, Creative Index

- AWARD, Shortlist, Data Visualisation, Creative Index

- AWARD, Shortlist, Services & Utilities, Creative Index

- AWARD, Shortlist, Creative Expression, Creative Index

- AWARD, Bronze, Early Stage Innovation, Creative Index

- AWARD, Bronze, Service Innovation and Design, Creative Index

- AWARD, Bronze, Branded Content, Kind Royale

- AWARD, Bronze, Digital, Kind Royale

- AWARD, Shortlist, Innovation, Kind Royale

- AWARD, Bronze, Health, Kind Royale

- AWARD, Shortlist, Best use of Copywriting, Subscribe to Fun

- Caples, Highly Commended, Best in Show, Creative Index

- Caples, Silver, Use of Data, Creative Index

- Caples, Gold, New Product Launch, Creative Index

- Caples, Bronze, Branded Content, Creative Index

- Caples, Bronze, Film, Square Pegs

- Caples, Silver, Not for Profit, Kind Royale

- Caples, Bronze, PR, Kind Royale

- Caples, Bronze, Digital, Kind Royale

- Caples, Bronze, Gaming, Kind Royale

- 3x Campaign Brief, The Work In Book, Creative Index

- 3x Campaign Brief, The Work In Book, Square Pegs

- 3x Campaign Brief, The Work In Book, Kind Royale

- 2x Campaign Brief, The Work In Book, Porsche Pong

- Campaign Brief, The Work In Book, Subscribe to Fun

- Campaign Brief, The Work In Book, Roger the Real Human

- Campaign Brief, The Work In Book, Coles The Longest Table



2022
- Rigg Design Prize, Victorian Finalist, Creative Index

- One Show, Shortlist, PR, Senior Constable Laurie Fox

- Caples, Bronze, Senior Constable Laurie Fox

- 2x Effies, Gold, Senior Constable Laurie Fox

- Effies, Silver, Senior Constable Laurie Fox

- Campaign Brief, The Work In Book, Coles  Grass and Water

- Campaign Brief, The Work In Book, The Picky Koala



2021
- AWARD Awards, Gold, Film Advertising, Senior Constable Laurie Fox

- AWARD Awards, Bronze, Craft, Senior Constable Laurie Fox

- AWARD Awards, Finalist, Brand Innovation, Senior Constable Laurie Fox

- AWARD Awards, Finalist, Health Awareness, Senior Constable Laurie Fox

- AWARD Awards, Finalist, PR and Promotion, Senior Constable Laurie Fox

- One Show, Shortlist, PR, Senior Constable Laurie Fox

- One Show, Shortlist, Moving Image Craft, Senior Constable Laurie Fox

- One Show, Shortlist, Use of Technology, Senior Constable Laurie Fox

- One Show, Shortlist, Direct Marketing, Senior Constable Laurie Fox

- One Show, Shortlist, Digital Craft, Senior Constable Laurie Fox

- One Show, Shortlist, Effectiveness, Senior Constable Laurie Fox

- 3X Mumbrella Awards, Finalists, Senior Constable Laurie Fox

- Webby Awards, Finalist, Corporate Social Responsibility, Senior Constable Laurie Fox


2020
- British Arrows, Best Automotive Film, Audi Transporter

- British Arrows, Craft, Audi Synchronised Swim

- Creative Circle Awards, Film Craft, Audi Synchronised Swim


2019
- BAFTA, Winner, Television Animation and Titles, Winter Olympics

- Campaign Live, Best Press Ads of 2019, Tesco Prices That Take You Back

- Ad Age's Top 10 UK Christmas Ads of the Decade, M&S Christmas

- British Arrows, Finalist, Winter Olympics

- European Animation Awards, Winner, Winter Olympics



2018
- D&AD, Wood Pencil, Creative Use of Media, Dyslexic Sperm Bank

- D&AD, Wood Pencil, Out Of Home, Dyslexic Sperm Bank

- D&AD, Graphite Pencil, Design, Winter Olympics

- D&AD, Wood Pencil, Film Craft, Winter Olympics

- Creative Circle, Shortlist, Film Craft, Winter Olympics

- Clio, Silver, Film Craft, Winter Olympics

- YouTube's Most Watched Ads of 2018, Winter Olympics

- APA Showcase, Winter Olympics

- Kinsale, Gold, Film, Winter Olympics

- Ciclope, Silver, Craft, Winter Olympics

- The Hollywood A-List Awards, Bronze, Winter Olympics

- Creative Circle, Bronze, Craft, Winter Olympics

- ANNIE Awards, Best animated commercial, Winter Olympics


2017
- Cannes, Silver, Film, Mrs Claus

- Cannes, Finalist, Digital Craft, BBC Rio

- 2x Cannes, Finalist, Outdoor, Dyslexic Sperm Bank

- Cannes, Finalist, Film Craft, Mrs Claus

- 2x Cannes, Finalist, Entertainment, Mrs Claus

- Cannes, Finalist, Cyber, Mrs Claus

- Cannes, Finalist, Media, Mrs Claus

- International Olympic Committee, The Best On-Air Promotion, Worldwide Winner, BBC Rio

- D&AD Showcase, Best Direct Mail from the past 11 years, Air Force FM

- British Arrows, Best Retail Film, Shortlist, Mrs Claus

- London Brand Film Festival, Silver, Animation, BBC Rio

- London Brand Film Festival, Gold, Film, Mrs Claus

- London Brand Film Festival, Gold, Consumer Goods Film, Mrs Claus

- Lurzer's Archive Showcase, Rethink Remembrance

- Masters of Marketing, Mrs Claus

- APA Showcase, 2017 Winners Showcase, Rethink Remembrance

- Kinsale Sharks, Silver, Film Craft, BBC Rio

- Kinsale Sharks, Shortlist, Film, BBC Rio



2016
- 2 x Cannes, Bronze, Direct, Donation Icons

- Cannes, Finalist, Direct, Donation Icons

- Cannes, Finalist, Design, Portraits Behind The Poppy

- Clios, Silver, Film, BBC Rio Olympics

- Y&R Global Idea of the Year, Mrs Claus

- IPA Effectiveness, Silver, Royal British Legion

- British Craft Arrows, Music, Silver, BBC Rio Olympics

- British Craft Arrows, Animation, Shortlist, BBC Rio Olympics

- 2 x Shots Magazine Awards, Shortlist, BBC Rio Olympics

- WPPED Cream, Winner, Donation Icons

- 2 x ProMax Awards, Silver, BBC Rio Olympics

- SPORTEL Awards, Promotion, Gold, BBC Rio Olympics

- Royal Television Society Awards, Design, Gold, BBC Rio Olympics

- ThinkBox Film, 2nd Best Commercial of 2016, Mrs Claus




2015
- Cannes, Gold, Emergency DM

- Cannes, Silver, Cyber, Every Man Remembered

- Cannes Innovation, Bronze, Use of Data, Every Man Remembered

- Cannes, Finalist, Direct, Emergency DM

- Cannes, Finalist, Promo, Every Man Remembered

- Cannes, Finalist, Branded Content, Every Man Remembered

- London International Awards, Silver, Digital, Every Man Remembered

- British Craft Arrows, Film Craft, Finalist, The Last One

- Clios, Silver, Engagement, Every Man Remembered

- Clios, Bronze, Integrated, Every Man Remembered

- D&AD, Writing for Advertising, Wooden Pencil, Every Man Remembered

- Campaign BIG Awards, Charity, Gold, Every Man Remembered

- Campaign BIG Awards, Public Awareness, Finalist, Every Man Remembered

- One Show, Cross-Platform, Finalist, Every Man Remembered

- One Show, Interactive, Finalist, Every Man Remembered

- British Arrows, Best Integrated, Silver, Every Man Remembered

- Webby Awards, Finalist, 200m Deep eDM

- British Arrows, Best 30 sec TV commercial, Finalist, Modern Slavery

- Creative Circle, Best Press Campaign, Finalist, Every Man Remembered

- AWARD, Direct, Silver, 200m Deep eDM

- AWARD, Outdoor, Finalist, Buildboard

- 2 x AWARD, Direct, Bronze, Emergency DM

- 2 x AWARD, Direct, Finalist, Buildboard

- AWARD, Branded Entertainment, Finalist, Emergency DM

- WPPED Cream Data Investment Management winner, Every Man Remembered

- WPPED Cream  Digital crem de la crème winner, Every Man Remembered

- WPPED Cream Direct, winner, Every Man Remembered

- WPPED Cream Media, Every Man Remembered

- Digital Marketing Awards, Creative team of the year



2014
- New York Festival, Grand Prix, Direct, Air Force FM

- Clios, Direct, Gold, Air Force FM

- Cannes, Finalist, Buildboards

- Campaign Magazine, 2nd Best Print Ad of 2014, Every Man Remembered

- Locus Award, Winner, Outdoor, Buildboards

- D&AD, Yellow Pencil Nomination, Direct, Air Force FM

- British Craft Arrows, Shortlist, Modern Slavery

- New York Festival, Finalist, Digital, Games, Zero In

- New York Festival, First Prize, Direct, Mailings, Air Force FM

- New York Festival, Second Prize, Direct, Government, Air Force FM

- New York Festival, Finalist, Design, Package Design, Air Force FM

- New York Festival, Finalist, Radio, Use of Medium, Air Force FM

- Spikes Asia, Finalist, Emergency DM

- One Show, Direct Marketing, Merit, Air Force FM

- One Show, Radio Innovation, Merit, Air Force FM

- Effie, Silver, Government, Women in the Air Force

- Effie, Nomination, Small Budget Campaign, Women in the Air Force

- AdFest, Direct, Bronze, Air Force FM

- AdFest, Direct, Finalist, Air Force FM

- AdFest, Design, Silver, Air Force FM

- AdNews, Game Changer Idea of the Year, Finalist, Air Force FM

- AWARD, Radio, Finalist, Air Force FM

- AWARD, Radio, Finalist, Air Force FM

- AWARD, Radio, Finalist, Air Force FM

- AWARD, Best use of Experiential, Finalist, Air Force FM

- AWARD, Design, Weird and Wonderful, Bronze, Air Force FM

- AWARD, Direct, Silver, Air Force FM

- ADMA, Winner, Media Campaign, Emergency DM

- ADMA, Winner, Customer Acquisition,  Emergency DM

- ADMA, Winner, Out of home, Buildboard

- ADMA, Outdoor, Highly Commended, Emergency DM

- Campaign Brief, The Work In Book, Buildboard

- Campaign Brief, The Work In Book, Emergency DM

- Campaign Brief, The Work In Book, 200m Deep Recruiting



2013
- Cannes Lions, Silver, Direct, Air Force FM

- Cannes Lions, Bronze, Promo, Air Force FM

- Cannes Lions, Finalist, Direct, Air Force FM

- Cannes Lions, Finalist, Media, Air Force FM

- Y&R Global Network Rising Star

- London International, The New, Air Force FM

- w3 Awards, Silver, Education, Zero In

- w3 Awards, Silver, Game or Application, Zero In

- Spikes Asia, Finalist, Games, Zero In

- Spikes Asia, Bronze, Direct, Air Force FM

- Spikes Asia, Bronze, Radio, Air Force FM

- Spikes Asia, Finalist, Design, Air Force FM

- WPPED Cream Awards, Winner, Direct, Air Force FM

- Sirens Finalist, Navy Direct Entry Officer


2012

- Cannes Young Lions, Digital, Finalist


2011

- MADC, Creative RAW, 1st Place (youngest ever winner)

- Cannes Young Lions, Print, Finalist (youngest ever finalist)


2010

- MADC 2010, Ignition, 1st Place (youngest ever winner)

- AWARD School, only ever student to be thrown out for prolificacy (but mostly for misreading rules)


2002

- Broome High School 2002, Sports Carnival, Right Attitude Award

PSEMBI
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What’s with the name?
Once upon a time, my three year old brother arranged a random series of letters together to name a toy train ‘Psembi’. Months later, whilst sitting on the backseat of a station wagon as my hippy mum gave birth to me, my brother pointed to the newborn and said one word. Psembi.  
Who is he?
Psembi is the son of a crocodile farmer from Broome, Western Australia. He was the youngest Creative Director in the history of BBH London and ran Audi, BBH’s foundation account. He’s now the ECD at 72&Sunny Amsterdam. His creative awards include a BAFTA amongst 300 others.