At BBH I creative directed the Western Union pitch, one of the Publicis networks biggest wins of 2018. Below is a selection of the pitch work that ran in nearly 200 countries and territories across the world. It was a simple idea, a new simple visual world and a simple platform to roll out globally. 


What’s with the name?
Once upon a time, my three year old brother arranged a random series of letters together to name a toy train ‘Psembi’. Months later, whilst sitting on the backseat of a station wagon as my hippy mum gave birth to me, my brother pointed to the newborn and said one word. Psembi.  
Who is he?
Psembi is the son of a crocodile farmer from Broome, Western Australia. He was the youngest Creative Director in the history of BBH London and ran Audi, BBH’s foundation account. He’s now the Group ECD at DDB Melbourne. His creative awards include a BAFTA amongst 200 others.