WESTERN UNION GLOBAL
At BBH, I creative directed the Western Union pitch, one of the Publicis networks biggest wins of 2018. Below is a selection of the pitch work that ran in nearly 200 countries and territories across the world. It was a simple idea, a new simple visual world and a global platform for over five years.
PSEMBI
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What’s with the name?
Once upon a time, my three year old brother arranged a random series of letters together to name a toy train ‘Psembi’. Months later, whilst sitting on the backseat of a station wagon as my hippy mum gave birth to me, my brother pointed to the newborn and said one word. Psembi.
Who is he?
Psembi is the son of a crocodile farmer from Broome, Western Australia. He was the youngest Creative Director in the history of BBH London and ran Audi, BBH’s foundation account. He’s now the ECD at 72&Sunny Amsterdam. His creative awards include a BAFTA amongst 300 others.