THE CREATIVE INDEX

NGV x Jarden Group Financial

Caples, Shots, ANDYs, AWARD
MADC Campaign of the Year
Campaign Brief The Work, etc

Developed in collaboration with Jarden Group, one of Australia’s leading financial services companies, and exhibited at the National Gallery of Victoria, the Creative Index is an ongoing project that has tracked the financial value of creativity to the Australian economy since 2022.

The Creative Index

It's always been easy to track the economic value of industries like mining, technology, manufacturing, and finance. And yet, for too long, the value of Australia's greatest natural resource – creativity – has been seen as cultural, not economic.

For the first time ever, we put an actual dollar value on Australian Creativity using live market data from Australia’s stock market. The Creativity Index tracks a range of ASX listed companies; selected after meeting the criteria developed by Jarden analysts.

- Andy Award, Regional Winner, Creative Index
- LBB Immortal Awards
- MADC, Gold, Brand activation, Creative Index
- AWARD, Bronze, Digital Tools & Utilities, Creative Index
- AWARD, Shortlist, Data Visualisation, Creative Index
- AWARD, Shortlist, Services & Utilities, Creative Index
- AWARD, Shortlist, Creative Expression, Creative Index
- AWARD, Bronze, Early Stage Innovation, Creative Index
- AWARD, Bronze, Service Innovation and Design, Creative Index
- Caples, Highly Commended, Best in Show, Creative Index
- Caples, Silver, Use of Data, Creative Index
- Caples, Gold, New Product Launch, Creative Index
- Caples, Bronze, Branded Content, Creative Index

PSEMBI

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What’s with the name?
Once upon a time, my three year old brother arranged a random series of letters together to name a toy train ‘Psembi’. Months later, whilst sitting on the backseat of a station wagon as my hippy mum gave birth to me, my brother pointed to the newborn and said one word. Psembi.

Who is he?
Psembi is the son of a crocodile farmer from Broome, Western Australia. He was the youngest Creative Director in the history of BBH London and ran Audi, BBH’s foundation account. He’s now the Group CCO at DDB Melbourne. His creative awards include a BAFTA amongst 300 others.