MORE FILM — Psembi

MORE FILMS

SXSW
SUNDANCE
BRITISH ARROWS

Here's an assortment of more films, cinema and TV ads. Some are disturbing, some are funny, and some feature Johnny Depp's daughter. First, for something a bit unsettling, here's a campaign to raise awareness of slavery and forced labour in the UK.

This got a silver and a few finalists at the British Arrows, it was also selected as Campaign's Pick of the Day and BestAdsonTV.

More something a bit lighter, here's the global launch for Topo Chico Hard Seltzer.

Next up isn't an ad, but a short film for SXSW and Sundance 2018. If you want something snappier, scroll down to the next one.

It was part of YouTube’s Fairy Tales Retold project and presents a modern adaptation of The Ugly Duckling.

Some comedy for Australia Post. Jake Barrow reckons it's the funniest TV campaign Oz Post has ever made.

I think Jake's got exceptional taste.

Now for something that hits me right in the feels.

This was part of an integrated campaign featuring real women with terminal breast cancer.

It received a few award shortlists, but importantly worked incredibly well to launch the charity Breast Cancer Now.

Barclays needed to get more people using the calendar function on their app.

My insight was; paying the bill when you're not sure how much money is in your account is terrifying.

A technique based film for the Defence Forces.

To capture the reverse speech in-camera, we worked with a linguist to teach our hero her entire script in reverse.

Fact; Johnny Depp's daughter loves to eat chicken skin and discard the chicken.

Probably the most interesting thing about my seven million euro production for Chanel. Sadly no chickens feature in this film.

I was the first creative to write for Chanel after Baz Lurman.

PSEMBI

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What’s with the name?
Once upon a time, my three year old brother arranged a random series of letters together to name a toy train ‘Psembi’. Months later, whilst sitting on the backseat of a station wagon as my hippy mum gave birth to me, my brother pointed to the newborn and said one word. Psembi.

Who is he?
Psembi is the son of a crocodile farmer from Broome, Western Australia. He was the youngest Creative Director in the history of BBH London and ran Audi, BBH’s foundation account. He’s now the Group ECD at DDB Melbourne. His creative awards include a BAFTA amongst 200 others.