COLES
In 2022, DDB Group Melbourne won Australia’s largest pitch of the year and developed Smith St, a bespoke agency model for Coles supermarkets. We’ve transformed their brand from one famous for bad and inconsistent advertising, into one known for contemporary and iconic campaigns. Coles’ new personality has unified the thousands of touchpoints we create for, from big above the line pieces through to in-store, social, digital and partnerships.
Great Lengths for Quality
An ongoing platform for the amazing unknown stories that sit behind everything on Coles’ shelves.
Great Value, Hands Down
Motorcycles, human cannonballs, backflips. Coles have never been more excited about great value.
Christmas - The Table Across Australia
Coles App Delivery - Recorder Recitals and Buttered Triangles
Everyone’s Welcome at our Table - Mardi Gras Sponsorship