PSEMBI

WHAT IS A PSEMBI?

AWARDS

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AUDI  @ BBH

British Arrows
Audi is BBH's founding client and one of their largest. As a CD on Audi, I oversaw BBH's first pitch for them since John Hegarty won the business in 1982. We retained the business. Here's my two favourite pieces from the many we made.





Campaign Pick of the Day, AdAge Editors Pick, Drum Ad of the Day, British Arrows Best Automotive Film, etc.








Here's another spot showing the secret life of the Audi SUVs. 







And here's some behind the scenes.

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PSEMBI
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What’s with the name?
Once upon a time, my three year old brother arranged a random series of letters together to name a toy train ‘Psembi’. Months later, whilst sitting on the backseat of a station wagon as my hippy mum gave birth to me, my brother pointed to the newborn and said one word. Psembi.  
Who is he?
Psembi is the son of a crocodile farmer from Broome, Western Australia. He was the youngest Creative Director in the history of BBH London and ran Audi, BBH’s foundation account. He’s now the Group ECD at DDB Melbourne. His creative awards include a BAFTA amongst 200 others.