PSEMBI
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AWARDS

AWARDS (SO FAR)



2023
- Australian Agency of the Year, Caples

-#2 Australian Agency of the Year, Campaign Brief, The Work

- CreativePool, Top 100 Global Creative Leaders

- Media Week, 40 under 40  Creative Leaders

- MADC, Gold, Brand activation, Creative Index

- MADC, Gold, Charity Experience, Kind Royale

- MADC, Gold, How is this even a job, Dabble

- SHOTS, Silver, Charity Film, Square Pegs

- AWARD, Shortlist, Film Advertising, Square Pegs

- AWARD, Bronze, Digital Tools & Utilities, Creative Index

- AWARD, Shortlist, Data Visualisation, Creative Index

- AWARD, Shortlist, Services & Utilities, Creative Index

- AWARD, Shortlist, Creative Expression, Creative Index

- AWARD, Bronze, Early Stage Innovation, Creative Index

- AWARD, Bronze, Service Innovation and Design, Creative Index

- AWARD, Bronze, Branded Content, Kind Royale

- AWARD, Bronze, Digital, Kind Royale

- AWARD, Shortlist, Innovation, Kind Royale

- AWARD, Bronze, Health, Kind Royale

- AWARD, Shortlist, Best use of Copywriting, Subscribe to Fun

- Caples, Highly Commended, Best in Show, Creative Index

- Caples, Silver, Use of Data, Creative Index

- Caples, Gold, New Product Launch, Creative Index

- Caples, Bronze, Branded Content, Creative Index

- Caples, Bronze, Film, Square Pegs

- Caples, Silver, Not for Profit, Kind Royale

- Caples, Bronze, PR, Kind Royale

- Caples, Bronze, Digital, Kind Royale

- Caples, Bronze, Gaming, Kind Royale

- 3x Campaign Brief, The Work In Book, Creative Index

- 3x Campaign Brief, The Work In Book, Square Pegs

- 3x Campaign Brief, The Work In Book, Kind Royale

- 2x Campaign Brief, The Work In Book, Porsche Pong

- Campaign Brief, The Work In Book, Subscribe to Fun

- Campaign Brief, The Work In Book, Roger the Real Human

- Campaign Brief, The Work In Book, Coles The Longest Table


2022
- Rigg Design Prize, Victorian Finalist, Creative Index

- One Show, Shortlist, PR, Senior Constable Laurie Fox

- Caples, Bronze, Senior Constable Laurie Fox

- 2x Effies, Gold, Senior Constable Laurie Fox

- Effies, Silver, Senior Constable Laurie Fox

- Campaign Brief, The Work In Book, Coles  Grass and Water

- Campaign Brief, The Work In Book, The Picky Koala



2021
- AWARD Awards, Gold, Film Advertising, Senior Constable Laurie Fox

- AWARD Awards, Bronze, Craft, Senior Constable Laurie Fox

- AWARD Awards, Finalist, Brand Innovation, Senior Constable Laurie Fox

- AWARD Awards, Finalist, Health Awareness, Senior Constable Laurie Fox

- AWARD Awards, Finalist, PR and Promotion, Senior Constable Laurie Fox

- One Show, Shortlist, PR, Senior Constable Laurie Fox

- One Show, Shortlist, Moving Image Craft, Senior Constable Laurie Fox

- One Show, Shortlist, Use of Technology, Senior Constable Laurie Fox

- One Show, Shortlist, Direct Marketing, Senior Constable Laurie Fox

- One Show, Shortlist, Digital Craft, Senior Constable Laurie Fox

- One Show, Shortlist, Effectiveness, Senior Constable Laurie Fox

- 3X Mumbrella Awards, Finalists, Senior Constable Laurie Fox

- Webby Awards, Finalist, Corporate Social Responsibility, Senior Constable Laurie Fox


2020
- British Arrows, Best Automotive Film, Audi Transporter

- British Arrows, Craft, Audi Synchronised Swim

- Creative Circle Awards, Film Craft, Audi Synchronised Swim


2019
- BAFTA, Winner, Television Animation and Titles, Winter Olympics

- Campaign Live, Best Press Ads of 2019, Tesco Prices That Take You Back

- Ad Age's Top 10 UK Christmas Ads of the Decade, M&S Christmas

- British Arrows, Finalist, Winter Olympics

- European Animation Awards, Winner, Winter Olympics



2018
- D&AD, Wood Pencil, Creative Use of Media, Dyslexic Sperm Bank

- D&AD, Wood Pencil, Out Of Home, Dyslexic Sperm Bank

- D&AD, Graphite Pencil, Design, Winter Olympics

- D&AD, Wood Pencil, Film Craft, Winter Olympics

- Creative Circle, Shortlist, Film Craft, Winter Olympics

- Clio, Silver, Film Craft, Winter Olympics

- YouTube's Most Watched Ads of 2018, Winter Olympics

- APA Showcase, Winter Olympics

- Kinsale, Gold, Film, Winter Olympics

- Ciclope, Silver, Craft, Winter Olympics

- The Hollywood A-List Awards, Bronze, Winter Olympics

- Creative Circle, Bronze, Craft, Winter Olympics

- ANNIE Awards, Best animated commercial, Winter Olympics


2017
- Cannes, Silver, Film, Mrs Claus

- Cannes, Finalist, Digital Craft, BBC Rio

- 2x Cannes, Finalist, Outdoor, Dyslexic Sperm Bank

- Cannes, Finalist, Film Craft, Mrs Claus

- 2x Cannes, Finalist, Entertainment, Mrs Claus

- Cannes, Finalist, Cyber, Mrs Claus

- Cannes, Finalist, Media, Mrs Claus

- International Olympic Committee, The Best On-Air Promotion, Worldwide Winner, BBC Rio

- D&AD Showcase, Best Direct Mail from the past 11 years, Air Force FM

- British Arrows, Best Retail Film, Shortlist, Mrs Claus

- London Brand Film Festival, Silver, Animation, BBC Rio

- London Brand Film Festival, Gold, Film, Mrs Claus

- London Brand Film Festival, Gold, Consumer Goods Film, Mrs Claus

- Lurzer's Archive Showcase, Rethink Remembrance

- Masters of Marketing, Mrs Claus

- APA Showcase, 2017 Winners Showcase, Rethink Remembrance

- Kinsale Sharks, Silver, Film Craft, BBC Rio

- Kinsale Sharks, Shortlist, Film, BBC Rio



2016
- 2 x Cannes, Bronze, Direct, Donation Icons

- Cannes, Finalist, Direct, Donation Icons

- Cannes, Finalist, Design, Portraits Behind The Poppy

- Clios, Silver, Film, BBC Rio Olympics

- Y&R Global Idea of the Year, Mrs Claus

- IPA Effectiveness, Silver, Royal British Legion

- British Craft Arrows, Music, Silver, BBC Rio Olympics

- British Craft Arrows, Animation, Shortlist, BBC Rio Olympics

- 2 x Shots Magazine Awards, Shortlist, BBC Rio Olympics

- WPPED Cream, Winner, Donation Icons

- 2 x ProMax Awards, Silver, BBC Rio Olympics

- SPORTEL Awards, Promotion, Gold, BBC Rio Olympics

- Royal Television Society Awards, Design, Gold, BBC Rio Olympics

- ThinkBox Film, 2nd Best Commercial of 2016, Mrs Claus


2015
- Cannes, Gold, Emergency DM

- Cannes, Silver, Cyber, Every Man Remembered

- Cannes Innovation, Bronze, Use of Data, Every Man Remembered

- Cannes, Finalist, Direct, Emergency DM

- Cannes, Finalist, Promo, Every Man Remembered

- Cannes, Finalist, Branded Content, Every Man Remembered

- London International Awards, Silver, Digital, Every Man Remembered

- British Craft Arrows, Film Craft, Finalist, The Last One

- Clios, Silver, Engagement, Every Man Remembered

- Clios, Bronze, Integrated, Every Man Remembered

- D&AD, Writing for Advertising, Wooden Pencil, Every Man Remembered

- Campaign BIG Awards, Charity, Gold, Every Man Remembered

- Campaign BIG Awards, Public Awareness, Finalist, Every Man Remembered

- One Show, Cross-Platform, Finalist, Every Man Remembered

- One Show, Interactive, Finalist, Every Man Remembered

- British Arrows, Best Integrated, Silver, Every Man Remembered

- Webby Awards, Finalist, 200m Deep eDM

- British Arrows, Best 30 sec TV commercial, Finalist, Modern Slavery

- Creative Circle, Best Press Campaign, Finalist, Every Man Remembered

- AWARD, Direct, Silver, 200m Deep eDM

- AWARD, Outdoor, Finalist, Buildboard

- 2 x AWARD, Direct, Bronze, Emergency DM

- 2 x AWARD, Direct, Finalist, Buildboard

- AWARD, Branded Entertainment, Finalist, Emergency DM

- WPPED Cream Data Investment Management winner, Every Man Remembered

- WPPED Cream  Digital crem de la crème winner, Every Man Remembered

- WPPED Cream Direct, winner, Every Man Remembered

- WPPED Cream Media, Every Man Remembered

- Digital Marketing Awards, Creative team of the year



2014
- New York Festival, Grand Prix, Direct, Air Force FM

- Clios, Direct, Gold, Air Force FM

- Cannes, Finalist, Buildboards

- Campaign Magazine, 2nd Best Print Ad of 2014, Every Man Remembered

- Locus Award, Winner, Outdoor, Buildboards

- D&AD, Yellow Pencil Nomination, Direct, Air Force FM

- British Craft Arrows, Shortlist, Modern Slavery

- New York Festival, Finalist, Digital, Games, Zero In

- New York Festival, First Prize, Direct, Mailings, Air Force FM

- New York Festival, Second Prize, Direct, Government, Air Force FM

- New York Festival, Finalist, Design, Package Design, Air Force FM

- New York Festival, Finalist, Radio, Use of Medium, Air Force FM

- Spikes Asia, Finalist, Emergency DM

- One Show, Direct Marketing, Merit, Air Force FM

- One Show, Radio Innovation, Merit, Air Force FM

- Effie, Silver, Government, Women in the Air Force

- Effie, Nomination, Small Budget Campaign, Women in the Air Force

- AdFest, Direct, Bronze, Air Force FM

- AdFest, Direct, Finalist, Air Force FM

- AdFest, Design, Silver, Air Force FM

- AdNews, Game Changer Idea of the Year, Finalist, Air Force FM

- AWARD, Radio, Finalist, Air Force FM

- AWARD, Radio, Finalist, Air Force FM

- AWARD, Radio, Finalist, Air Force FM

- AWARD, Best use of Experiential, Finalist, Air Force FM

- AWARD, Design, Weird and Wonderful, Bronze, Air Force FM

- AWARD, Direct, Silver, Air Force FM

- ADMA, Winner, Media Campaign, Emergency DM

- ADMA, Winner, Customer Acquisition,  Emergency DM

- ADMA, Winner, Out of home, Buildboard

- ADMA, Outdoor, Highly Commended, Emergency DM

- Campaign Brief, The Work In Book, Buildboard

- Campaign Brief, The Work In Book, Emergency DM

- Campaign Brief, The Work In Book, 200m Deep Recruiting



2013
- Cannes Lions, Silver, Direct, Air Force FM

- Cannes Lions, Bronze, Promo, Air Force FM

- Cannes Lions, Finalist, Direct, Air Force FM

- Cannes Lions, Finalist, Media, Air Force FM

- Y&R Global Network Rising Star

- London International, The New, Air Force FM

- w3 Awards, Silver, Education, Zero In

- w3 Awards, Silver, Game or Application, Zero In

- Spikes Asia, Finalist, Games, Zero In

- Spikes Asia, Bronze, Direct, Air Force FM

- Spikes Asia, Bronze, Radio, Air Force FM

- Spikes Asia, Finalist, Design, Air Force FM

- WPPED Cream Awards, Winner, Direct, Air Force FM

- Sirens Finalist, Navy Direct Entry Officer


2012

- Cannes Young Lions, Digital, Finalist


2011

- MADC, Creative RAW, 1st Place (youngest ever winner)

- Cannes Young Lions, Print, Finalist (youngest ever finalist)


2010

- MADC 2010, Ignition, 1st Place (youngest ever winner)

- AWARD School, only ever student to be thrown out for prolificacy (but mostly for misreading rules)


2002

- Broome High School 2002, Sports Carnival, Right Attitude Award
PSEMBI
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What’s with the name?
Once upon a time, my three year old brother arranged a random series of letters together to name a toy train ‘Psembi’. Months later, whilst sitting on the backseat of a station wagon as my hippy mum gave birth to me, my brother pointed to the newborn and said one word. Psembi.  
Who is he?
Psembi is the son of a crocodile farmer from Broome, Western Australia. He was the youngest Creative Director in the history of BBH London and ran Audi, BBH’s foundation account. He’s now the Group ECD at DDB Melbourne. His creative awards include a BAFTA amongst 200 others.